The food and beverage industry represents $1.4+ trillion in annual revenue. Over the last several years in particular, swift migration to online sales has made the food and beverage industry the largest online consumer segment, with sales of food and beverage, groceries and take-out, expanding to hundreds of billions of dollars annually.
Notably, big brands and artisan food producers are continuing to launch virtual stores at lightning speed. In addition, supermarkets and restaurants remain focused on introducing new delivery models to keep pace with supply channel demands.
For decades, Rothwell Figg has assisted food and beverage industry clients identify, own, and protect their IP. We also advise on the IP associated with processes, packaging, systems operations, technological innovation, machinery, and any other devices, gadgets, or novel innovations. Our firm is appreciated for the ability to transform food and beverage intangibles into exclusive and enforceable property rights that maintain value over time.
Our attorneys deliver a deep bench of strategic advice that ranges from clearing and obtaining patents and trademark registrations and industrial designs in the U.S. and around the world, to developing and protecting trade dress rights, copyrights, and domain name registrations, and acquisitions. We work with industry clients and constituents to distinguish, cast, and safeguard the products, packaging and labeling, and marketing strategy and branding of the final product to ensure the greatest opportunity for ROI.