Associate Davide Schiavetti will present on "From Grape to Great: Building and Growing Your Wine's Brand through Trademarks," at the License to Steal National Wine Marketing Conference taking place March 25-26, 2026, in Richmond, Virginia. License to Steal is taking place in conjunction with the Eastern Winery Exposition.
A strong brand is one of the most valuable assets a winery can have, but only if it’s protected. Davide's session will explore why trademark registration is essential for wineries, what to keep in mind when choosing a new label or name, and how to preserve its value over the long haul. Attendees will walk away with practical strategies to safeguard their brands and leverage their trademarks for long-term growth in a competitive market, ensuring their brands age as gracefully as their finest vintages.
License to Steal, as described by Donniella Winchell, Executive Director of the Ohio Wine Producers Association and Conference Chair, is “a place where wineries, growers, and ancillary entities willingly share, collaborate, and contribute to the future strength of the grape and wine communities across the nation. Sessions are lively, interactive, and led by some of the most exciting marketing minds in the business.” The event is held in conjunction with the Eastern Winery Exposition, the largest industry event east of the Pacific states.
To learn more about License to Steal, please visit the event website.
