Davide Schiavetti at DM&T Webinar on Market Entry and Brand Maintenance in the U.S.

Copenhagen, Denmark

Associate Davide Schiavetti will present a webinar for DM&T members titled "Before Market Entry: Protecting Your Brand & Preparing for the U.S." on Wednesday, October 1, 2025. DM&T, the Danish Fashion and Textile Organization, is a non-profit organization representing over 375 companies in the fashion, textile, lifestyle and sports industries. 

Davide's webinar will equip fashion brands with the legal and commercial foundation they need before launching in the U.S.

Topics to be covered include:

1. Welcome & introduction by DM&T: Why the U.S. is attractive but complex for fashion.
2. U.S. trademark & design protection: How it differs from the EU; “intent-to-use” applications; design patents, copyright, and trade dress.
3. Webshops & domain names: Choosing and protecting domains (.com vs. local)
4. Consumer law & online sales: Return/refund requirements, consumer data requirements.
5. Marketing & advertising rules: FTC guidelines, influencer partnerships, “Made in USA” claims, use of product descriptions and lifestyle images.
6. Commercial contracts: Key IP clauses in licensing, agency, and distributor agreements.

Davide will be presenting the webinar live from DM&T's office in Copenhagen. To learn more about the event, please visit the event website.