Partner Jess Collen published an article titled "Is 'Meta' Really A Better Trademark? Don't Let 'Facebook' Be Your Playbook" on Forbes.com. Jess is a contributor on the site and regularly writes on trademarks, branding, copyright, advertising, and patent law.
As Facebook engages in an almost unprecedented un-branding effort, Jess explores whether 'Meta' is a good choice from the perspective of a trademark lawyer.
To read the full article on Forbes.com, please click here.