Authored by Leo Loughlin and Davide Schiavetti for World Trademark Review
Partner Leo Loughlin and associate Davide Schiavetti published an article titled "Get real: protecting fictional brands," in World Trademark Review issue 77, published by Globe Business Media Group – IP Division. The article discusses the trend of courts increasingly affording protection to fictional brands and the nuances of which these brands need to be aware.
To read the article, please click on the document linked below.
To view issue 77 in full, please click here.
