Rothwell Figg and Privacy Ref Partner to Offer Full Circle Privacy Services

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Rothwell Figg, a leading law firm practicing at the convergence of intellectual property (IP), technology, and litigation, and Privacy Ref, a consulting firm assisting companies in improving their privacy practices, are joining forces to provide clients with the full range of privacy services needed in today’s increasingly connected and vulnerable world.

Privacy is no longer an issue that only certain businesses have to consider. As consumers become increasingly aware of how their personal information is collected, stored, and shared; threats of information misuse and data breaches rise; regulations emerge and evolve; and the use of technology - such as artificial intelligence (AI) - by businesses increases, every business should be addressing and evaluating its privacy policies and practices regularly. But many companies are overwhelmed by this daunting task and the complex global regulatory and legislative frameworks. A partnership between Rothwell Figg and Privacy Ref offers clients the convenience of a one-stop shop for comprehensive privacy offerings covering the legal, regulatory, procedural, and technological gamut so clients can be sure they have enacted the strongest and most thorough privacy practices and policies and lessened their vulnerability risks.

Attorneys in Rothwell Figg's Privacy and Data Protection practice have an extraordinary level of specialized knowledge and deep technical backgrounds in fields directly related to this rapidly evolving practice area, including artificial intelligence, and computer and data science. The majority of the team are also Certified Information Privacy Professionals in the United States (CIPP/US). Rothwell Figg is adept at surveying clients to determine what privacy laws apply, determining clients’ goals and budget, and addressing their privacy needs. The team tracks state privacy laws and privacy-related court and administrative agency decisions and provides counselling and tutorials to clients on the ever-evolving landscape. They also help clients tackle privacy-related issues that arise due to changes in their business, changes in the law, and/or decisions from courts or administrative agencies. In addition to advising clients on privacy matters, the privacy and data protection team advises clients on a variety of other data protection issues and subject areas, including: artificial intelligence (AI)/machine learning, data scraping practices, Internet of Things (IoT), cryptocurrency, bot mitigation, blockchain, fintech, bioinformatics, connected device technology, wearables, big data, computer science, and adtech/targeted advertising.

Privacy Ref is the leading provider of privacy consulting services and the top attended Official Training Partner of the International Association of Privacy Professionals in North America. The company focuses on aligning privacy practices with clients’ organizational and operational goals. Their core services include the design, implementation, assessment and review of data privacy programs, privacy training and awareness, and consulting services. Privacy Ref's team of seasoned experts brings a wealth of knowledge and practical experience to help companies of all sizes safeguard their data and ensure compliance with privacy laws. The leadership team is comprised of recognized Fellows of Information Privacy by the International Association of Privacy Professionals and Certified Information Privacy Professionals with endorsements for US Privacy and Public Law (CIPP/US), European Law (CIPP/E), Canadian Law (CIPP/C), IT Practices (CIPT) and Privacy Program Management (CIPM). Privacy Ref applies their experience managing international privacy and security requirements for the enterprise and tailoring them to the needs of any size business. Privacy Ref’s clients come from diverse industries, including retail, financial services, government, health care services, technology, business services, manufacturing, utilities, and entertainment.

Together, Rothwell Figg and Privacy Ref provide clients access to a powerful combination of legal expertise and data privacy operational proficiency, ensuring comprehensive solutions and strategic counsel to protect their interests in an increasingly privacy-conscious world.

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