Partner Michael Jones will participate on a panel titled "Recession proof portfolio management" at IPBC Korea, taking place April 20, 2023, in Seoul.
With economists warning of an imminent recession, along with fierce global competition, companies need to re-examine their IP strategies and determine how to curb spending while adding value to their portfolio. In this session, Michael and his co-panelists from Mengniu Dairy, Hurom Co. Ltd, and ToolGen Inc. will examine:
- Creating a balance between business protection and IP monetisation
- Finding new opportunity in existing portfolios
- Making the case for investment: how to communicate to the board
The crucial position within the global supply chain, plus its complex corporate landscape, make it a fascinating yet challenging market for foreign IP owners to navigate. From an outbound perspective, Korean companies and research institutions also face numerous challenges to protect, maximize, and monetize their IP assets overseas, with new threats and opportunities emerging each year. IPBC Korea 2023 will provide a packed, fully bilingual, agenda tackling the IP policy developments, market trends, and commercial pressures affecting both Korean enterprises’ overseas business and international corporations operating in Korea.
To learn more about IPBC Korea 2023, and to register, please visit the event website.