7 Get real: protecting fictional brands
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Get Real: Protecting Fictional Brands

Authored By Leo M. Loughlin and Davide F. Schiavetti for World Trademark Review

January 2, 2019PDF

Rothwell Figg attorneys Leo M. Loughlin and Davide F. Schiavetti published an article titled "Get real: protecting fictional brands," in World Trademark Review issue 77, published by Globe Business Media Group – IP Division. The article discusses the trend of courts increasingly affording protection to fictional brands and the nuances of which these brands need to be aware.

To read the article, please click on the PDF above, or visit: https://www.worldtrademarkreview.com/brand-management/get-real-protecting-fictional-brands.

To view issue 77 in full, please visit: www.WorldTrademarkReview.com.