Partner Christopher Ott will speak on "Detecting, Disrupting, and Destroying Ad Fraud" during Part 1 of the two-part Anti-Fraud webcast organized by RSA taking place March 11, 2021, from 1 pm - 2:30 pm ET. The series will be hosted by Cheri McGuire of Carnegie Endowment for International Peace.
Digital advertising has grown into a multi-billion dollar industry. Unfortunately, fraudsters have deployed bots to fake human interactions and subvert this industry and corrupt the underlying data. Utilizing the massive "3ve" fraud as a starting point, Chris and Michael Tiffany of White Ops will discuss how to detect, disrupt, and destroy ad fraud.
This special edition webcast will cover the evolution of cybercrime and the impact of ad fraud, two rising topics in the anti-fraud space. Each topic discussion will be approximately 40 minutes, culminating in a 10 minute panel-style Q&A with all the speakers.